Influence of Communication during the Distant Phase of the 1996 Republican Presidential Primary Campaign.

Pfau, Michael; Kendall, Kathleen E.; Reichert, Tom; Hellweg, Susan A.; Lee, Waipeng; Tusing, Kyle James; Prosise, Theodore O.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ565061

Record Type: Journal

Publication Date: 1997

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0021-9916

EISSN: N/A

Available Date: N/A

Influence of Communication during the Distant Phase of the 1996 Republican Presidential Primary Campaign.

Pfau, Michael; Kendall, Kathleen E.; Reichert, Tom; Hellweg, Susan A.; Lee, Waipeng; Tusing, Kyle James; Prosise, Theodore O.

Journal of Communication, v47 n4 p6-26 Aut 1997

Examines the influence of five communication modalities on voters' perceptions of candidates. Finds that political talk-radio exerted the greatest influence on voters' perceptions of Bob Dole and considerable impact on perceptions of Steve Forbes. Finds also that prospective voters' conversations with other people, television news, and candidate (only for Forbes) exerted modest influence on perceptions of Republican candidates. (SR)

Descriptors: Communication Research, Mass Media, Mass Media Effects, Mass Media Role, Media Research, Political Candidates, Presidential Campaigns (United States)

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A