Examines effects of policies implemented by Basque Autonomous Community to reverse decline of the Basque language of Euskara and to restore its use throughout the Basque community on Rioja Alavesa, a borderland zone where Euskara has not been spoken since the middle ages. This case demonstrates the utility of a borderland context, where identities are indeterminate, for exploring the construction of ethnic and linguistic boundaries. (Author/VWL)