Peer reviewedERIC Number: EJ560783
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0049-3155
EISSN: N/A
Available Date: N/A
Focus Groups or Individual Interviews? A Comparison of Text Evaluation Approaches.
de Jong, Menno; Schellens, Peter Jan
Technical Communication: Journal of the Society for Technical Communication, v45 n1 p77-88 Feb 1998
Identifies advantages and disadvantages of using focus groups rather than individual interviews in evaluating texts. Finds that focus groups tended to identify acceptance problems, whereas individual interview participants focused on comprehension. (SR)
Descriptors: Focus Groups, Higher Education, Interviews, Research Methodology, Writing Evaluation, Writing Research
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
