Speaker Credibility in Persuasive Work Situations.

Krapels, Roberta H.; Arnold, Vanessa D.

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Peer reviewed

ERIC Number: EJ555028

Record Type: CIJE

Publication Date: 1997

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0007-6678

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Speaker Credibility in Persuasive Work Situations.

Krapels, Roberta H.; Arnold, Vanessa D.

Business Education Forum, v52 n2 p24-26 Dec 1997

The study of persuasion is a significant means of dealing with others in the business environment. Speaker credibility and methods of establishing credibility are essential elements in the process of educating students for and about business. (JOW)

Descriptors: Adults, Business Education, Communication Skills, Credibility, Persuasive Discourse

Publication Type: Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A