Peer reviewedERIC Number: EJ553392
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0022-0078
EISSN: N/A
Available Date: N/A
The Nature and Social Uses of the Internet: A Qualitative Investigation.
Maignan, Isabelle; Lukas, Bryan A.
Journal of Consumer Affairs, v31 n2 p346-71 Win 1997
In interviews, 25 Internet users in a university setting described the nature of the Internet and its social uses (information source, communication tool, social system, object or site of consumption). Issues and concerns identified included access, inappropriate marketing activities, and the addictive potential of Internet use. (SK)
Descriptors: Attitudes, Consumer Economics, Information Sources, Internet, Marketing, Social Influences, Social Systems
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
