G-M Underwriters: A Real-Life Case for Business Communication.

Erickson, Anne K. Burke

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Peer reviewed

ERIC Number: EJ551900

Record Type: CIJE

Publication Date: 1996

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1080-5699

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G-M Underwriters: A Real-Life Case for Business Communication.

Erickson, Anne K. Burke

Business Communication Quarterly, v59 n3 p16-20 Sep 1996

Presents a case (based upon an actual situation that occurred between an insurance underwriter and a major university) used in a business writing course. Notes that the assignment requires students to compose a letter that addresses complaints, conveys bad news, maintains good will, and attempts to persuade the reader to renew a contract under these conditions. (SR)

Descriptors: Business Administration Education, Business Communication, Case Method (Teaching Technique), Class Activities, Higher Education, Persuasive Discourse, Writing Assignments

Publication Type: Guides - Classroom - Teacher; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A