The Cigarette as Representational Ideograph in the Debate over Environmental Tobacco Smoke.

Moore, Mark P.

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Peer reviewed

ERIC Number: EJ550414

Record Type: Journal

Publication Date: 1997

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0363-7751

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The Cigarette as Representational Ideograph in the Debate over Environmental Tobacco Smoke.

Moore, Mark P.

Communication Monographs, v64 n1 p47-64 Mar 1997

Argues that the social construction of the cigarette in divergent synecdochic forms or "representational ideographs" is based on varying degrees of narrative and scientific knowledge. Broadens the existing theoretical perspective derived from Kenneth Burke and Michael McGee to include Jean-Francois Lyotard's view of narrative and scientific knowledge in the construction of social reality. (RS)

Descriptors: Higher Education, Persuasive Discourse, Scientific and Technical Information, Smoking

Publication Type: Journal Articles; Opinion Papers; Reports - Evaluative

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A