Applying Market-Research Strategies to Increase Readership of High School Publications: A Feasibility Study.

Iorio, Sharon Hartin

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ERIC Number: EJ545821

Record Type: Journal

Publication Date: 1997

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0010-3535

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Applying Market-Research Strategies to Increase Readership of High School Publications: A Feasibility Study.

Iorio, Sharon Hartin

Communication: Journalism Education Today, v30 n3 p6-9 Spr 1997

Explores the feasibility of using focus groups to assess how scholastic publications can better meet high school students' readership requirements. Relates focus-group research and a research project dealing with communication and in-house publications to high school journalism. (PA)

Descriptors: Audience Awareness, Feasibility Studies, Focus Groups, High Schools, Journalism Education, Journalism Research, Public Education, Research Methodology, Scholastic Journalism, School Newspapers, Student Publications

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A