Colleges Use Field Representatives To Get Close to Potential Applicants.

Gose, Ben

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ERIC Number: EJ541252

Record Type: Journal

Publication Date: 1997

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0009-5982

EISSN: N/A

Available Date: N/A

Colleges Use Field Representatives To Get Close to Potential Applicants.

Gose, Ben

Chronicle of Higher Education, v43 n23 pA39-A40 Feb 14 1997

Increasingly, colleges and universities are using field offices and representatives to recruit applicants at a distance from the institutions. Representatives often spend significant amounts of time with a single student. The practice is particularly popular among colleges wishing to build name recognition and to elevate a narrow market segment in areas away from the institution. (MSE)

Descriptors: College Applicants, Geographic Location, Higher Education, Marketing, Off Campus Facilities, Reputation, Staff Utilization, Student Recruitment

Publication Type: Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A