Reactions to an Advertisement Using a Model in a Wheelchair: Implications for Educators.

Freeburg, Elizabeth W.; Workman, Jane E.

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Peer reviewed

ERIC Number: EJ537089

Record Type: CIJE

Publication Date: 1996

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1082-1651

EISSN: N/A

Available Date: N/A

Reactions to an Advertisement Using a Model in a Wheelchair: Implications for Educators.

Freeburg, Elizabeth W.; Workman, Jane E.

Journal of Family and Consumer Sciences, v88 n3 p51-55,59 Fall 1996

One of two ads (either with a model in a wheelchair or a straight chair) was shown to 61 undergraduates. Their attitudes toward and social contact with persons in wheelchairs did not affect their reaction to the model, the clothing being promoted, or the ad. The ad with the wheelchair was evaluated more favorably than the other one. (SK)

Descriptors: Advertising, Attitudes, Disabilities, Disability Discrimination, Wheelchairs

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A