Pro-innovation Bias: The Case of the "Giant Texas SmokeScream.".

Smith, Dennis W.; And Others

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Peer reviewed

ERIC Number: EJ533463

Record Type: Journal

Publication Date: 1996

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0022-4391

EISSN: N/A

Available Date: N/A

Pro-innovation Bias: The Case of the "Giant Texas SmokeScream."

Smith, Dennis W.; And Others

Journal of School Health, v66 n6 p210-13 Aug 1996

This study examined the effect of an innovative smoking prevention program, the "Giant Texas SmokeScream," on 512 middle school students' knowledge, perceptions, and behavioral intent about smoking. The data indicated that the program had no effect on students and provided a basis for discussion of "proinnovation bias." The popular program was questioned as being atheoretical and ineffective. (SM)

Descriptors: Comprehensive School Health Education, Health Promotion, Intermediate Grades, Junior High School Students, Junior High Schools, Middle Schools, Program Effectiveness, Program Evaluation, Smoking, Student Attitudes

Publication Type: Reports - Evaluative; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Texas

Grant or Contract Numbers: N/A

Author Affiliations: N/A