Peer reviewedERIC Number: EJ532710
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Available Date: N/A
Cross-Cultural Differences in Student Expectations.
Shank, Matthew D.; And Others
Journal of Marketing for Higher Education, v7 n1 p17-32 1996
A survey of 686 United States and 338 Australian business students compared student expectations of service provision on campus. Results indicated that Australian students had higher expectations on three dimensions of service quality: professors' willingness to help students develop academic skills; professor sympathy and reassurance; and professor knowledge about academic programs and requirements. Implications for college marketing are discussed. (Author/MSE)
Descriptors: Academic Advising, College Administration, College Faculty, College Students, Comparative Analysis, Cross Cultural Studies, Cultural Differences, Expectation, Foreign Students, Higher Education, Knowledge Level, Marketing, Student Attitudes, Student Recruitment, Student Role, Surveys, Teacher Attitudes, Teacher Student Relationship
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia; United States
Grant or Contract Numbers: N/A
Author Affiliations: N/A
