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Peer reviewed Peer reviewed
ERIC Number: EJ530550
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0360-0939
EISSN: N/A
Available Date: N/A
Factors Affecting Affiliate Station Loyalty towards Broadcast Television Networks.
Lin, Carolyn A.
Journal of the Association for Communication Administration (JACA), n3 p205-14 Sep 1996
Examines factors that may influence future ties between television networks and their affiliate stations. Surveys by mail affiliate general managers for the three commercial networks, asking programming questions and questions about level of loyalty to the networks. Finds that organization factors appear to be more essential in network-affiliate relations as compared to programming factors. (PA)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A