Searching for the Magic Johnson Effect: AIDS, Adolescents, and Celebrity Disclosure.

Brown, Bruce R., Jr.; And Others

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Peer reviewed

ERIC Number: EJ528968

Record Type: Journal

Publication Date: 1996

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0001-8449

EISSN: N/A

Available Date: N/A

Searching for the Magic Johnson Effect: AIDS, Adolescents, and Celebrity Disclosure.

Brown, Bruce R., Jr.; And Others

Adolescence, v31 n122 p253-64 Sum 1996

Measured changes in AIDS-related attitudes/behaviors in adolescents (n=181) in the 13 months following Magic Johnson's disclosure that he was HIV positive. Tested whether gender, race, age, sexual experience, and preexisting HIV-avoidant behaviors would be significant dependent variables. Sixty percent of respondents reported the announcement increased their AIDS awareness, 65.4% increased self-efficacy in a sexual situation. Discusses other findings. (KW)

Descriptors: Acquired Immune Deficiency Syndrome, Adolescents, At Risk Persons, Attitude Change, Attitudes, Health Education, High School Students, Intervention, Opinions, Perception, Physical Health, Sex Education, Sexuality, Sexually Transmitted Diseases

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A