From Researchers to Reporters.

Benavidez, Max

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ERIC Number: EJ520024

Record Type: CIJE

Publication Date: 1996

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0748-478X

EISSN: N/A

Available Date: N/A

From Researchers to Reporters.

Benavidez, Max

Currents, v22 n1 p16-18,20 Jan 1996

The role of the college public relations office in finding and disseminating interesting information about in-house scientific research is discussed, and some suggestions are offered. Strategies for seeking out stories on campus and for managing contact with the media are detailed. Conflicts that the public relations professional may encounter are also noted. (MSE)

Descriptors: College Administration, College Faculty, Faculty College Relationship, Higher Education, Information Dissemination, Information Seeking, Institutional Advancement, Mass Media, Program Administration, Public Relations, Publicity, Researchers, Scientific Research

Publication Type: Guides - Non-Classroom; Journal Articles

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A