Nightly@nbc.com: Audience Scope and the Perception of Interactivity in Viewer Mail on the Internet.

Newhagen, John E.; And Others

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Peer reviewed

ERIC Number: EJ519570

Record Type: CIJE

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0021-9916

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Nightly@nbc.com: Audience Scope and the Perception of Interactivity in Viewer Mail on the Internet.

Newhagen, John E.; And Others

Journal of Communication, v45 n3 p164-75 Sum 1995

Examines 650 Internet mail messages sent to NBC Nightly News in response to an invitation during a series dealing with the impact of new technologies. Investigates to what degree Internet viewer comments resemble traditional viewer mail, and whether perceived interactivity was a factor in the character of Internet viewer mail. (SR)

Descriptors: Audience Response, Communication Research, Content Analysis, Electronic Mail, Higher Education, Interaction, Internet, News Media, Television

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A