The Effectiveness of Color Graphics Presentation versus Other Presentation Methods within Written Documents.

Mitchell, Robert B.; And Others

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Peer reviewed

ERIC Number: EJ517257

Record Type: CIJE

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0737-8998

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The Effectiveness of Color Graphics Presentation versus Other Presentation Methods within Written Documents.

Mitchell, Robert B.; And Others

Office Systems Research Journal, v13 n2 p1-7 Fall 1995

A study analyzed the relation of four information presentation methods--text, tabular, black-and-white graphics, and color graphics--to level of retention, reader reaction, and reading time. Results confirmed that the incorporation of color graphics in a document increases psychological reaction, but does not necessarily improve task performance. (JOW)

Descriptors: Color, Graphic Arts, Multimedia Materials, Reader Response, Reading Rate, Retention (Psychology), Teaching Methods, Visual Aids

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A