The Effects of Emotional Arousal and Valence on Television Viewers' Cognitive Capacity and Memory.

Lang, Annie; And Others

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Peer reviewed

ERIC Number: EJ510455

Record Type: Journal

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0883-8151

EISSN: N/A

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The Effects of Emotional Arousal and Valence on Television Viewers' Cognitive Capacity and Memory.

Lang, Annie; And Others

Journal of Broadcasting and Electronic Media, v39 n3 p313-27 Sum 1995

Describes a study of undergraduates that was designed to assess the independent and interactive effects of emotional arousal and emotional valence on viewers' cognitive capacity and memory for television messages. Highlights include emotional processing and memory, emotion and cognitive capacity, pretests and posttests, and hypotheses tested. (Author/LRW)

Descriptors: Analysis of Variance, Arousal Patterns, Emotional Experience, Higher Education, Hypothesis Testing, Memory, Pretests Posttests, Questionnaires, Television Research, Television Viewing, Undergraduate Students

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A