Construction of a Scale to Measure the Persuasive Impact of Qualitative and Quantitative Evaluation Reports.

Russon, Craig; Koehly, Laura M.

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Peer reviewed

ERIC Number: EJ509348

Record Type: CIJE

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0149-7189

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Construction of a Scale to Measure the Persuasive Impact of Qualitative and Quantitative Evaluation Reports.

Russon, Craig; Koehly, Laura M.

Evaluation and Program Planning, v18 n2 p165-77 Apr-Jun 1995

A scale was developed for measuring the persuasive impact of qualitative and quantitative evaluation reports on decision makers. Using two exploratory (n=192 graduate and undergraduate students) and two confirmatory (n=200 administrators) samples, researchers developed a 28-item Likert-type scale that demonstrated high reliability and validity. (SLD)

Descriptors: Administrators, Attention, College Students, Comprehension, Decision Making, Evaluation Utilization, Likert Scales, Qualitative Research, Statistical Analysis, Test Construction, Test Reliability, Test Use, Test Validity

Publication Type: Reports - Evaluative; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A