Peer reviewedERIC Number: EJ508164
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1077-6990
EISSN: N/A
Available Date: N/A
Tracing Sources of Information Pollution: A Survey and Experimental Test of Print Media's Labeling Policy for Feature Advertising.
Cameron, Glen T.; Curtin, Patricia A.
Journalism and Mass Communication Quarterly, v72 n1 p178-89 Spr 1995
Surveys editors and ad managers, finding that print media typically have an unwritten policy to label feature ads as advertisements. Tests the efficacy of such labeling, finding that feature ads borrow from the editorial credibility of a publication and that the current labeling policy does not adequately address the problem. (SR)
Descriptors: Advertising, Credibility, Editorials, Higher Education, Journalism Research, Newspapers, Periodicals
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
