Ambiguous Argument as Advocacy in Organizational Crisis Communication.

Sellnow, Timothy L.; Ulmer, Robert R.

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Peer reviewed

ERIC Number: EJ508139

Record Type: CIJE

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1051-1431

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Ambiguous Argument as Advocacy in Organizational Crisis Communication.

Sellnow, Timothy L.; Ulmer, Robert R.

Argumentation and Advocacy, v31 n3 p138-50 Win 1995

Posits that organizations in crisis situations must address multiple audiences with distinct needs. Analyzes the public communication offered by Jack in the Box restaurants during a food poisoning outbreak. Finds that ambiguity may provide organizations with a means for satisfying the divergent needs of their audiences--even where these distinct needs seem contradictory. (PA)

Descriptors: Ambiguity, Audience Response, Case Studies, Communication Research, Crisis Management, Organizational Communication, Persuasive Discourse, Public Health, Public Relations

Publication Type: Reports - Evaluative; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A