The Right Tools for the Right Jobs.

Barbalich, Andrea, Ed.

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ERIC Number: EJ503335

Record Type: CIJE

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0748-478X

EISSN: N/A

Available Date: N/A

The Right Tools for the Right Jobs.

Barbalich, Andrea, Ed.

Currents, v21 n5 p25 May 1995

A chart shows the best campus public relations uses for 17 communication techniques: face-to-face contact; phone call, regular mail; electronic mail; special events; a speech; press release; press kit; press conference; television and radio public service announcements; video news releases; promotions and posters; advertising; newsletter; magazine; annual report; and mass media stories. (MSE)

Descriptors: Advertising, College Administration, Electronic Mail, Higher Education, Information Dissemination, Interpersonal Communication, Letters (Correspondence), Mass Media, Organizational Communication, Public Relations, Publications, Radio, Speeches, Television

Publication Type: Reference Materials - General; Journal Articles

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A