Can Service Bureaus Be a Part of the College Admissions Strategy?.

Morrow-Anderson, Kathleen; McBrearty, Bruce

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Peer reviewed

ERIC Number: EJ499679

Record Type: Journal

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

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Can Service Bureaus Be a Part of the College Admissions Strategy?

Morrow-Anderson, Kathleen; McBrearty, Bruce

Journal of Marketing for Higher Education, v6 n1 p37-45 1995

This article proposes that providing an 800-number for prospective students who want additional information may be a cost-effective means for colleges and universities to enhance student recruitment efforts. The use of service bureaus that provide this service is discussed, and administrative considerations are explored. (MSE)

Descriptors: College Administration, College Admission, College Applicants, Consultants, Cost Effectiveness, Higher Education, Information Dissemination, Marketing, Program Administration, Student Recruitment, Telephone Communications Systems

Publication Type: Reports - Evaluative; Opinion Papers; Journal Articles

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A