Peer reviewedERIC Number: EJ499019
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1051-1431
EISSN: N/A
Available Date: N/A
Women Candidates Going Public: The 30-Second Format.
Kern, Montague; Edley, Paige P.
Argumentation and Advocacy, v31 n2 p80-95 Fall 1994
Analyzes selected 1992 Year of the Woman political ads in the light of the 1980s theory and practice which suggests that women should present both their public and private worlds to voters. Finds that women used more appeals from the private world, in fragmented, polyphonic narratives. (SR)
Descriptors: Advertising, Females, Higher Education, Political Campaigns, Political Candidates, Sex Bias, Sex Role
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
Note: Special Issue: Condensed Mediated Argument.
