Peer reviewedERIC Number: EJ497945
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0024-2594
EISSN: N/A
Available Date: N/A
Practice as a Marketing Tool: Four Case Studies.
Smith, Duncan
Library Trends, v43 n3 p450-62 Win 1995
Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)
Descriptors: Access to Information, Case Studies, Facility Improvement, Higher Education, Information Industry, Information Services, Institutional Advancement, Librarians, Library Administration, Library Science, Marketing, Public Libraries, Special Libraries, Strategic Planning, User Needs (Information)
Publication Type: Information Analyses; Opinion Papers; Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
