The Marketing Audit: Baseline for Action.

Cram, Laura

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Peer reviewed

ERIC Number: EJ497937

Record Type: Journal

Publication Date: 1995

Pages: N/A

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ISBN: N/A

ISSN: ISSN-0024-2594

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The Marketing Audit: Baseline for Action.

Cram, Laura

Library Trends, v43 n3 p326-48 Win 1995

For libraries to succeed, a clear understanding of what services are in demand is necessary. The SWOT analysis technique for evaluating an organization's strengths, weaknesses, opportunities, and threats is examined, and barriers to effective diagnosis are discussed. (AEF)

Descriptors: Change Strategies, Community Information Services, Evaluation Methods, Identification, Library Development, Marketing, Program Effectiveness, Public Libraries, Quality Control, Strategic Planning, Supply and Demand, Systems Analysis, User Needs (Information)

Publication Type: Guides - General; Reports - Evaluative; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A