Image, Marketing and the Public School.

Klaver, Peter

Notes FAQ Contact Us

Back to results

ERIC Number: EJ495374

Record Type: Journal

Publication Date: 1994

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0013-1253

EISSN: N/A

Available Date: N/A

Image, Marketing and the Public School.

Klaver, Peter

Education Canada, v34 n4 p20-27,29 Win 1994

Establishing a marketing and public relations program to improve community perceptions of public schooling involves identifying community expectations, determining whether "inequalities of exchange" are occurring between the school and the community, gaining support of both students and staff, deciding what needs to be communicated to the community, and seeking feedback. (LP)

Descriptors: Administrator Role, Community Support, Elementary Secondary Education, Institutional Advancement, Marketing, Organizational Communication, Program Development, Public Opinion, Public Relations, Public Schools, School Attitudes, School Community Relationship, School Support

Publication Type: Guides - Non-Classroom; Information Analyses; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A