Communication Styles and Female Candidates: A Study of the Political Advertising during the 1986 Senate Elections.

Johnston, Anne; White, Anne Barton

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ492628

Record Type: Journal

Publication Date: 1994

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0196-3031

EISSN: N/A

Available Date: N/A

Communication Styles and Female Candidates: A Study of the Political Advertising during the 1986 Senate Elections.

Johnston, Anne; White, Anne Barton

Journalism Quarterly, v71 n2 p321-29 Sum 1994

Explores communication strategies and styles used in television advertising by female U.S. Senate candidates for the 1986 elections. Finds that they focused on issues and stayed away from negative advertising in their ads, tending to highlight their competency as political officials and their past accomplishments. (SR)

Descriptors: Advertising, Communication Research, Content Analysis, Females, Higher Education, Political Campaigns, Political Candidates, Television Research

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A