Beyond the Borders: Principles of International Public Relations.

Crowther, Connie

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ERIC Number: EJ489633

Record Type: Journal

Publication Date: 1994

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0748-478X

EISSN: N/A

Available Date: N/A

Beyond the Borders: Principles of International Public Relations.

Crowther, Connie

Currents, v20 n8 p38-39 Sep 1994

Advice on international public relations for colleges and universities includes focusing efforts on one country or region at a time; researching the market and media outlets; involving faculty and administrators; using the local language; careful budgeting; providing photographs and copy; focusing story ideas; considering politics; and considering use of consultants. (MSE)

Descriptors: Budgeting, College Administration, Consultants, Foreign Countries, Higher Education, Information Sources, International Communication, International Relations, Language Role, Political Influences, Program Development, Public Relations

Publication Type: Guides - Non-Classroom; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A