Peer reviewedERIC Number: EJ487200
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0882-4843
EISSN: N/A
Available Date: N/A
Only If It's Good: Teaching a Demand Reduction Campaign and a Bibliography on Women and Advertising.
Yamasaki, Joan Marie
Feminist Teacher, v7 n2 p37-41 Spr 1993
Identifies cigarette advertising as an example of marketing harmful products to intended consumers using harmful images. Describes a classroom project in which students learn how to create, increase, and maintain demand. Includes a chart with student-designed "demarketing" campaigns and a bibliography on women and advertising. (CFR)
Descriptors: Advertising, Annotated Bibliographies, Business Education, Class Activities, Course Content, Feminism, Foreign Countries, Group Activities, Higher Education, Marketing, Mass Media, Smoking, Social Attitudes, Social Change, Student Attitudes, Student Behavior, Teaching Methods, Tobacco, Womens Studies
Publication Type: Guides - Classroom - Teacher; Reference Materials - Bibliographies; Journal Articles
Education Level: N/A
Audience: Teachers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India
Grant or Contract Numbers: N/A
Author Affiliations: N/A
