Peer reviewedERIC Number: EJ486579
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Available Date: N/A
Identifying Target Audiences for Graduate Programs among Mid-Career Communications Professionals.
Miller, Debra A.; Rose, Patricia B.
Journal of Marketing for Higher Education, v5 n1 p109-25 1994
A study of 308 communications professionals in south Florida investigated interest in graduate programs, both formal degree programs and professional continuing education. Results indicate the primary reason for enrollment in a formal degree program is not economic but perceived benefit to the employer. More minority group members wanted formal degree programs. (Author/MSE)
Descriptors: Academic Aspiration, College Administration, College Choice, Communications, Comparative Analysis, Degrees (Academic), Graduate Study, Higher Education, Institutional Characteristics, Marketing, Minority Groups, Professional Continuing Education, Program Design, Reentry Students, Specialization, Student Attitudes, Surveys
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Florida
Grant or Contract Numbers: N/A
Author Affiliations: N/A
