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Peer reviewed Peer reviewed
ERIC Number: EJ483179
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0196-3031
EISSN: N/A
Available Date: N/A
Spreading Activation and Involvement: An Experimental Test of a Cognitive Model of Involvement.
Cameron, Glen T.
Journalism Quarterly, v70 n4 p854-67 Win 1993
Defines involvement as the spread of activation through working and long-term memory, with topics resulting in more extensive and/or stronger activation resulting in higher involvement. Finds evidence from the measurement of reaction time for recognition in support of the model. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A