Issues in Marketing Education: What Do Principals Think?.

Wrisley, Robert; Swope, John

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Peer reviewed

ERIC Number: EJ477016

Record Type: CIJE

Publication Date: 1994

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0007-6678

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Issues in Marketing Education: What Do Principals Think?

Wrisley, Robert; Swope, John

Business Education Forum, v48 n3 p39-41 Feb 1994

According to a North Carolina survey, principals believe that all marketing graduates should be computer literate and that marketing courses are an effective way to integrate academic and vocational education. They feel that marketing teachers need to stay abreast of the business world and are interested in articulation, especially tech prep. (JOW)

Descriptors: Computer Literacy, Curriculum Development, Integrated Curriculum, Marketing, Principals, Secondary Education

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A