ERIC Number: EJ476560
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0740-4131
EISSN: N/A
Available Date: N/A
Effective Marketing Videos: Think before You Shoot.
Mankoff, Doug; Betz, David
Camping Magazine, v66 n1 p29-33 Sep-Oct 1993
Outlines steps in producing videos for marketing camp programs: defining the need for the video and what population it will target; determining a budget based on technical quality and what uses the video will have; and developing and revising a script that highlights the action of the video. (LP)
Descriptors: Camping, Costs, Institutional Advancement, Marketing, Media Selection, Planning, Publicity, Scripts, Videotape Recordings
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
