The Rise and Fall of Audience Research: An Old Story with a New Ending.

Livingstone, Sonia M.

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Peer reviewed

ERIC Number: EJ475692

Record Type: Journal

Publication Date: 1993

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0021-9916

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The Rise and Fall of Audience Research: An Old Story with a New Ending.

Livingstone, Sonia M.

Journal of Communication, v43 n4 p5-12 Fall 1993

Discusses developments in the field of mass communications over the last 10 years. Suggests that old polarities have been finally transcended or deconstructed and that a new set of questions is emerging which concern a range of particular issues and processes rather than generalities expressed in terms of the now untenable categories of viewer, media, and effect. (SR)

Descriptors: Audience Analysis, Audience Awareness, Audiences, Communication Research, Higher Education, Literature Reviews, Media Research, Research Methodology, Research Problems, Theory Practice Relationship

Publication Type: Opinion Papers; Information Analyses; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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Author Affiliations: N/A