Library CPR: Savvy Marketing Can Save Your Library.

Fleming, Helen Ruth

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ERIC Number: EJ471121

Record Type: Journal

Publication Date: 1993

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0363-0277

EISSN: N/A

Available Date: N/A

Library CPR: Savvy Marketing Can Save Your Library.

Fleming, Helen Ruth

Library Journal, v118 n15 p32-35 Sep 15 1993

Provides an overview of marketing efforts of the Public Library of Charlotte and Mecklenburg County. Examples of a marketing plan that stresses fostering relationships with the community are described, including staff training in customer service, a cultural festival, and services to the business community. A sidebar offers marketing tips for small libraries. (EAM)

Descriptors: Business, Community Support, Corporate Support, Library Extension, Library Services, Marketing, Public Libraries, Public Relations

Publication Type: Guides - Non-Classroom; Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: North Carolina; North Carolina (Charlotte)

Grant or Contract Numbers: N/A

Author Affiliations: N/A