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ERIC Number: EJ470801
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0022-0175
EISSN: N/A
Available Date: N/A
Restricted Creativity: Advertising Agency Work Practices in the U.S., Canada and the UK.
West, Douglas
Journal of Creative Behavior, v27 n3 p200-13 1993
The extent to which relationships and work practices within advertising agencies differ in the United States, Canada, and the United Kingdom and degree of similarity to practices of artists were examined. Responses from Senior Creative Directors at 303 agencies suggested that work practices did not differ significantly but were limited in efforts to accommodate creative styles. (DB)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada; United Kingdom
Grant or Contract Numbers: N/A
Author Affiliations: N/A