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Peer reviewed Peer reviewed
ERIC Number: EJ467356
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0266-6669
EISSN: N/A
Available Date: N/A
Management and Marketing of Information Services in Africa.
Nawe, Julieta
Information Development, v9 n1-2 p52-57 Mar-Jun 1993
Discusses the need to market information services in Africa and examines some of the obstacles to the use of library and information services. Highlights include technological changes; management issues, including a negative image of librarians; marketing information to a population with low use of libraries; the role of governments; and culture conflict. (Contains 19 references.) (LRW)
Descriptors: Cultural Differences, Culture Conflict, Developing Nations, Foreign Countries, Government Role, Information Services, Librarians, Library Administration, Marketing, Problems, Users (Information)
Publication Type: Opinion Papers; Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Africa
Grant or Contract Numbers: N/A
Author Affiliations: N/A