Experiential Learning Techniques in Marketing Education.

Vaccaro, Joseph P.

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Peer reviewed

ERIC Number: EJ467268

Record Type: CIJE

Publication Date: 1993

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

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Experiential Learning Techniques in Marketing Education.

Vaccaro, Joseph P.

Journal of Marketing for Higher Education, v4 n1-2 p351-60 1993

A survey of 76 college professors of advertising investigated the extent of their use of experiential learning in courses. Respondents were in journalism/communication, management/business, or combined departments. Results document widespread use of experiential learning techniques and also indicate opportunities for expansion. (Author/MSE)

Descriptors: Advertising, Business Administration Education, Classroom Techniques, Course Content, Course Organization, Experiential Learning, Higher Education, Journalism, Marketing, Surveys

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A