Symbolic Modeling and Cognitive Rehearsal: Using Video to Promote AIDS Prevention Self-Efficacy.

Maibach, Edward; Flora, June A.

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Peer reviewed

ERIC Number: EJ465236

Record Type: Journal

Publication Date: 1993

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0093-6502

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Symbolic Modeling and Cognitive Rehearsal: Using Video to Promote AIDS Prevention Self-Efficacy.

Maibach, Edward; Flora, June A.

Communication Research, v20 n4 p517-45 Aug 1993

Tests social cognitive hypotheses that self-efficacy can be enhanced more effectively by symbolically modeling risk reduction information and by encouraging its cognitive rehearsal than by the presentation of risk reduction alone. Confirms hypotheses at both posttest and follow-up. (PA)

Descriptors: Acquired Immune Deficiency Syndrome, Behavior Change, Health Education, Mass Media Effects, Media Research, Public Health, Risk, Self Efficacy, Videotape Recordings

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A