Issue Competition and Attention Distraction: A Zero-Sum Theory of Agenda-Setting.

Zhu, Jian-Hua

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Peer reviewed

ERIC Number: EJ459309

Record Type: Journal

Publication Date: 1992

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0196-3031

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Issue Competition and Attention Distraction: A Zero-Sum Theory of Agenda-Setting.

Zhu, Jian-Hua

Journalism Quarterly, v69 n4 p825-36 Win 1992

Proposes a mathematical model to incorporate the strengths of both the classic approach to agenda-setting research and the time-series technique. Tests the model with data on three issues. Finds both mutual competition and one-way attraction among issues. (SR)

Descriptors: Agenda Setting, Communication Research, Higher Education, Mathematical Models

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A