A Customer Service Approach to Advising: Theory and Application.

Spicuzza, Frank J.

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Peer reviewed

ERIC Number: EJ457759

Record Type: Journal

Publication Date: 1992

Pages: N/A

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ISSN: ISSN-0271-9517

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A Customer Service Approach to Advising: Theory and Application.

Spicuzza, Frank J.

NACADA Journal, v12 n2 p49-58 Fall 1992

The customer service marketing model provides an organizing strategy for advising in higher education. The university contributes resources for an advising process that addresses needs and expectations of students as customers and faculty as providers. This model is evident in a recent survey of 58 bachelor's degree recipients in social work. (MSE)

Descriptors: Academic Advising, College Faculty, Consumer Economics, Counselor Client Relationship, Faculty Advisers, Higher Education, Marketing, Models, Professional Education, Social Work, Student Needs, Surveys, Teacher Role, Theory Practice Relationship, Undergraduate Study

Publication Type: Journal Articles; Reports - Evaluative

Education Level: N/A

Audience: N/A

Language: English

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