Up the Organization.

Hayes, Thomas J.

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Peer reviewed

ERIC Number: EJ456092

Record Type: Journal

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

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Up the Organization.

Hayes, Thomas J.

Journal of Marketing for Higher Education, v3 n2 p177-79 1991

An informal survey of professional job listings in college marketing suggests that community colleges and small colleges are the first to embrace marketing. Advertisements for institutions in the northeastern states are most common. The most prevalent organizational structure for marketing, however, does not correspond to the most effective model of authority. (MSE)

Descriptors: Administrative Organization, Advertising, Alumni, College Administration, College Admission, Employment Opportunities, Fund Raising, Grants, Higher Education, Institutional Characteristics, Marketing, Public Relations, Student Recruitment, Trend Analysis

Publication Type: Journal Articles; Reports - Descriptive; Opinion Papers

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A