Factors and Strategies Which Influence the Marketing of Successful Fund Raising Programs in Small Private Colleges.

Kraus, Ronald J.

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Peer reviewed

ERIC Number: EJ456090

Record Type: CIJE

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

EISSN: N/A

Available Date: N/A

Factors and Strategies Which Influence the Marketing of Successful Fund Raising Programs in Small Private Colleges.

Kraus, Ronald J.

Journal of Marketing for Higher Education, v3 n2 p153-67 1991

A survey of alumnae of three Catholic liberal arts colleges investigated applicability of a theoretical model proposing that selected demographic, background, and opinion variables would affect alumnae giving. Results indicate that most of the demographic/background variables studied had only weak to moderate correlation with giving patterns. Opinions were better predictors of giving. (MSE)

Descriptors: Alumni, Attitudes, Church Related Colleges, College Administration, Donors, Females, Fund Raising, Graduate Surveys, Higher Education, Liberal Arts, Marketing, Private Colleges, Program Design, Program Effectiveness, Single Sex Colleges, Small Colleges, Student Characteristics

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A

Note: Theme Issue: "New Strategies in Higher Education Marketing."