Factors in the Adoption and Use of an Electronic Communication System for MBA Students.

Posner, Barry Z.; And Others

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Peer reviewed

ERIC Number: EJ454686

Record Type: Journal

Publication Date: 1993

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0047-2395

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Factors in the Adoption and Use of an Electronic Communication System for MBA Students.

Posner, Barry Z.; And Others

Journal of Educational Technology Systems, v21 n1 p5-19 1992-93

Presents a case study of the implementation of a 2-year project designed to stimulate the use of an electronic mail system called BIZNET by 1,100 part-time MBA (Masters in Business Administration) students at Santa Clara University (California). Topics addressed include the institutional setting, the development of BIZNET, and system description, implementation, and evaluation. (14 references) (MES)

Descriptors: Business Administration Education, Case Studies, Computer System Design, Electronic Mail, Higher Education, Masters Programs, Part Time Students, Use Studies

Publication Type: Journal Articles; Reports - Research; Speeches/Meeting Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A