Plan & Deliver.

Williams, Roger L.

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ERIC Number: EJ454593

Record Type: Journal

Publication Date: 1992

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0748-478X

EISSN: N/A

Available Date: N/A

Plan & Deliver.

Williams, Roger L.

Currents, v18 n9 p16-17,19-20,22 Oct 1992

A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and evaluating results. (MSE)

Descriptors: Costs, Fund Raising, Geographic Distribution, Goal Orientation, Higher Education, Information Dissemination, Program Design, Program Evaluation, Program Implementation, Public Relations, Scheduling

Publication Type: Journal Articles; Guides - Non-Classroom

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A