Business Communication and the Case Method: Toward Integration in Accounting and MBA Graduate Programs.

Hartman, Larry D.

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Peer reviewed

ERIC Number: EJ449835

Record Type: CIJE

Publication Date: 1992

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-8756-1972

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Business Communication and the Case Method: Toward Integration in Accounting and MBA Graduate Programs.

Hartman, Larry D.

Bulletin of the Association for Business Communication, v55 n3 p41-45 Sep 1992

Argues that the experiential case method is an effective teaching medium in business courses, providing realistic business situations for students' analyses. Describes how to integrate experiential case analysis with business communication. (SR)

Descriptors: Accounting, Business Administration Education, Business Communication, Case Method (Teaching Technique), Experiential Learning, Higher Education, Teaching Methods

Publication Type: Journal Articles; Opinion Papers; Guides - Classroom - Teacher

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A