What Library Managers Know about Marketing: A Study of Brazilian Geoscience and Mineral Technology Libraries.

Amaral, Sueli Angelica do

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Peer reviewed

ERIC Number: EJ444770

Record Type: Journal

Publication Date: 1992

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0266-6669

EISSN: N/A

Available Date: N/A

What Library Managers Know about Marketing: A Study of Brazilian Geoscience and Mineral Technology Libraries.

Amaral, Sueli Angelica do

Information Development, v8 n2 p90-94 Apr 1992

Describes results of a survey of geoscience and mineral technology libraries in Brazil conducted to determine the level of knowledge and adoption of marketing techniques among library managers. A lack of knowledge of marketing was verified, and recommendations for improving the situation are suggested. (12 references) (LRW)

Descriptors: Adoption (Ideas), Earth Science, Foreign Countries, Library Administration, Library Education, Library Surveys, Marketing, Professional Continuing Education, Questionnaires, Special Libraries

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Brazil

Grant or Contract Numbers: N/A

Author Affiliations: N/A