An Evaluation of Business Communication and Business Policy/Strategic Planning Textbooks: Readability Measures.

Nixon, Judy C.; Helms, Marilyn M.

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Peer reviewed

ERIC Number: EJ439192

Record Type: CIJE

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-8756-1972

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An Evaluation of Business Communication and Business Policy/Strategic Planning Textbooks: Readability Measures.

Nixon, Judy C.; Helms, Marilyn M.

Bulletin of the Association for Business Communication, v54 n4 p48-54 Dec 1991

Investigates whether readability is a key criterion for college and university professors in selecting textbooks. Finds that many selected textbooks are at too high a level for the students. Suggests that students have a difficult time learning when the text is even slightly above their level. (PRA)

Descriptors: Business Communication, Higher Education, Readability, Readability Formulas, Reading Comprehension, Textbook Evaluation, Textbook Research

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A