Learning about Advertising: A Do-It-Yourself Guide.

Wardrip, Jon P.

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ERIC Number: EJ435579

Record Type: CIJE

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0010-3535

EISSN: N/A

Available Date: N/A

Learning about Advertising: A Do-It-Yourself Guide.

Wardrip, Jon P.

Communication: Journalism Education Today (C:JET), v25 n1 p2-4,13 Fall 1991

Presents a seven-step do-it-yourself guide for high school journalism teachers and publication advisers on how to become knowledgeable about the field of advertising through selected readings. (SR)

Descriptors: Advertising, High Schools, Independent Reading, Independent Study, Journalism Education, School Newspapers, Secondary School Teachers, Staff Development, Student Publications

Publication Type: Journal Articles; Guides - Non-Classroom; Guides - Classroom - Teacher

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A

Note: Special Issue: Advertising.